Behavioral Science | Thinking Orange

Locked in Starter? Setting Expectations that Avoid the Small Numbers Trap

Drew Lock was the hardest quarterback to sack in the entire NFL last year. Harder to sack than athletic phenoms Patrick Mahomes, Lamar...

Ignore the Patterns—Drafting is Random

Consider the sex of six babies born in a hospital. Each birth is a random event—whether the first baby is a boy or a girl has no effect...

Reference Points and Prospect Evaluation—It’s All Relative

It’s officially #draftSZN. Time to start grinding that tape! But objectively assessing talent may be trickier for more than just not...

The Endowment Effect and Waiver Transactions: It’s “Add/Add” Not “Add/Drop”

Placing waiver claims can not only force pretty agonizing decisions, they can also provide a chance for quirky mental processing to lead...

When Less is More: How to Gain an Edge by Trading for Bad Players

Decision-making involves lots of complex thought, much of which occurs sub-consciously. These sub-conscious strategies for making sense...